Buyers want to see every inch of the car – the outside, the inside, the bottom, and the top. You will want to start with the exterior views. Each photo will show a different angle of the car as if someone is taking a walking tour of the vehicle. The engine, the brakes, the wheels, all the hardware that engulfs people with excitement needs to be on full display. Be sure to include the underside of the car- working from front to back! Every element of the car should have visual representation and allow the buyer to become more and more intrigued by the product.
All elements need to be featured. The good, the bad, and the not so great. Every photo should be free of filters or edits. This is not a time to conceal aspects of the car! The more photos the better, galleries vary from 35 to 100+ so do not stress that there are too many photos. As Fred R. Barnard would say, “a picture is worth a thousand words.” The more detail you are able to visually convey to the buyer the greater chance of reeling them in.
Here is a list of all the photos you should have of your vehicle:
-Head on shots
-Shots of all body panels
-Shots that show the entire interior
-Shots of all wheels/brakes
-Shot of engine/engine bay
-Shot of open trunk
-Shot of tool kit, owner’s manuals, spare parts, extra keys, etc.
-Convertibles/Targa tops should have pictures with the roof up and down
-Shot of window sticker/service records (if possible)
-Shot of undercarriage (put on a lift if possible)
-Provide pictures of paint meter readings (if possible)